InnovativeDesigner

Paul Stephen, smiling, seated in a navy suit, light shirt and tie

I design digital products that meet real user needs, solve meaningful problems, and support measurable business growth.

[01]

By the numbers.

Results from my product design roles at Aortem, Pathfinder Consulting and Es Logistic Services.
  • 5+ yrsdesigning SaaS, enterprise and developer platforms
  • 3product roles across SaaS, consulting and logistics
  • LeadProduct Designer at Aortem, Jan 2025 – Aug 2026
less onboarding friction
28%less onboarding frictionAortem
higher task success
32%higher task successAortem
lift in feature adoption
30%lift in feature adoptionAortem
more consistent UI from a shared component system
40%more consistent UI from a shared component systemAortem
better conversion and retention
15%better conversion and retentionPathfinder Consulting
higher engagement in core workflows
25%higher engagement in core workflowsEs Logistic Services
[02]

Why work with me.

An AI product designer at home in complex products.

More than five years across SaaS, enterprise and developer platforms, now working remotely with teams worldwide.

  1. 01

    Systems thinking from engineering.

    I map people, data and constraints before changing a screen.

  2. 02

    Built with engineering.

    Designed inside real technical constraints, alongside engineering and QA.

  3. 03

    Research and data in the loop.

    Interviews, usability tests and analytics decide what changes.

  4. 04

    Fluent in product and business.

    Product management and marketing roles keep adoption in view.

Products I designed

Products I designed.

Three developer products from my time at Aortem. Scroll through each one, or open the full case study on Behance.

01 / 03 · SaaS · Feature flags

IntelliToggle

A Dart-native feature flag platform built on OpenFeature. Teams target users, run experiments and switch off a bad release without a redeploy or an app-store update.

IntelliToggle case-study cover: “Ship faster. Roll back in seconds.” beside the flag dashboard, targeting rules and a gradual rollout card

02 / 03 · SaaS · Serverless platform

Dart Cloud Functions

Serverless functions for Dart teams: create them from code, YAML or a Docker image, deploy with a preview and schedule them in plain language, with no servers to manage.

Dart Cloud Functions case-study cover: “Run code at scale. No servers to manage.” beside the dashboard, the create-function flow and a Dart code sample

03 / 03 · SaaS · Release readiness

TechniDox

AI-native documentation: TechniDox generates docs from code, scores every draft, routes low-confidence content to human review and shows the hours it saves.

TechniDox case-study cover: “Docs that write themselves, and stay true.” beside the dashboard, the review queue and a doc health score of 86

[03] Services

What I offer.

Product design first, with strategy and speaking alongside.

  1. A designer sketching app wireframes on a tablet with a stylus at a wooden desk

    5+ yrs/ designing SaaS, enterprise and developer platforms

    Research-led design for SaaS and AI-enabled products, from first wireframe to a system engineers can build.

    Photo: @alvarordesign on Unsplash (opens in a new tab)

  2. A team reviewing data on a screen around a boardroom table

    15%/ better conversion and retention at Pathfinder Consulting

    Positioning, product pages and launch messaging that match how the product really works.

    Photo: Beatriz Cattel on Unsplash (opens in a new tab)

  3. A speaker on a stage addressing a large conference audience in a wide auditorium

    Open/ to talks, panels and podcasts

    Talks, panels and podcasts on AI, product design and building for complex systems. Invitations welcome.

    Photo: @apellaes on Unsplash (opens in a new tab)

[04]

Kind words.

Client testimonials are being collected and will appear here.